Nike, Inc. (NYSE: NKE), is headquartered in Beaverton, Oregon near Portland, Hillsboro and other cities in Northwest Oregon. Nike is the largest and historically most successful brand of shoes, sports equipment, clothing, ever, with a market share exceeding 60% and in the process creating a following befitting a pop culture icon. Nike operated 1045 stores worldwide with a total operational headcount of aroundt 71 thousand people worldwide in 2016, while generating an excess of more than 32 billion dollars. Vector located in Orenco Station, Hillsboro OR is a convenient location to live while working at Nike.
Comparably new to the scene when compared to other iconic brands Nike got its start as Blue Ribbon Sports in 1963-1964 when Bill Bowerman, and Phil Knight, began to import and Japanese manufactured running shoes to offset the limited choice and high cost provided by European brands dominated by German manufacturers. provide low-cost, high tech running shoes from Japan in order to provide alternatives to the German-dominated athletic shoe market. Initially sales were performed out of the back of Jeff Johnson’s van at local and regional track meets from 1965 until opening Blue Ribbon Sports’ first retail outlet at 3107 Pico Blvd, Santa Monica California.
Blue Ribbon Sports officially incorporated in 1967 and continued conducting business under this name until 1970 when a desire to create a new type of shoe to improve upon Japanese designs drove Bowerman’s inspiration to utilize the family waffle iron and pour rubber into and subsequently creating the prototype for the now famous Nike Waffle Outsole. The soles invention and success led Bowerman and Knight to design other shoes, and also change the company name to Nike, based on dreams that Jeff Johnson had of the Greek goddess of victory.
The Nike Timeline shows some of the major events and product releases including Waffle Racer, Air Force One, Air Max 93, Max 95, and Air Max 97 that have propelled Nike to international stardom.
1971 Nike’s Swoosh design logo was created by Portland State University graphic design student Carolyn Davidson.
1979 Nike’s Air technology patented by inventor M. Frank Rudy is introduced in the Tailwind running shoe.
1980 Nike completes an initial public offering of 2,377,000 shares of Class B common stock on December 2.
1982 The Air Force 1 basketball shoe becomes the first Nike court shoe to make use of the Air technology.
1984 Nike signs Michael Jordan to an endorsement contract and releases the first model of his signature shoe, the Air Jordan.
1986 Nike revenues tops $1 billion for the first time.
1987 The Nike Air Max shoe is introduced, which uses a much larger Air cushioning unit, and for the first time is visible at the side of the midsole.
1988 Nike introduces its “Just Do It” slogan.
1989 Nike introduces a new type of footwear designed specifically for cross-training, and ads called “Bo Knows.”
1990 Nike opens the first Niketown store in downtown Portland, Ore.
1993 Nike introduces Reuse-A-Shoe, which collects athletic shoes, separates and grinds them up into Nike Grind. this is used in the making of athletic courts, tracks and fields.
1994 Nike signs a long-term partnership with the Brazilian national football (soccer) team..
1996 Nike signs Eldrick “Tiger” Woods soon after the young golfing phenomenon gives up his amateur status.
1996 Nike opens Niketown New York in midtown Manhattan.
1999 Bill Bowerman, co-founder of Nike, dies on Dec. 24 at age 88.
2000 Introduction of the Shox athletic shoe technology.
2003 Nike makes a successful bid to buy bankrupt rival Converse Shoes for $305 million.
2003 International sales exceed USA sales for the first time.
2003 Nike is named “Advertiser of the Year” by the Cannes Advertising Festival.
2003 High school basketball star LeBron James signs with Nike.
2004 Phil Knight steps down as CEO and President of Nike
2004 Annual revenues exceed $13 billion.
2005 Nike launches the Air Jordan XX, the 20th edition of the iconic Air Jordan basketball shoe series.
2005 Nike launches the Nike Considered line, an effort to reduce waste and introduce eco-friendly products.